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Analysis of Lewis (1968) Seven Theoretical. Foundations of Marketing Channels

  McInnes theory of market Separation (1964) proposes that marketing should bridge the gap between producers and consumers. These gaps can be product/service, assortments, information, time and place. The potential for market transactions are created when producers become separated from consumers by division of labour. With division of labour comes specialization and as specialization increases, division of labour becomes more extensive increasing separation between producers and consumers. With the widening gap separating sellers and buyers comes the need to for increased participation of middlemen. The market separation perspective proposes four types of separation between producers and consumers. Spartial separation, which is the geographical distances between consumers and producers; temporal, the time difference between consumers and producers leads to temporal separation, information, which is the lack of awareness about products and services; and financial separation, which

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