Competitive Advantage of a Diverse Workforce

Diversity breeds innovation and creativity. With a diverse workforce, international and global corporations can leverage the knowledge and talent that will serve global customers better and ensure they maintain a competitive edge especially for technology giants such as IBM. In an age of philosophy-based consumption, intentional diversity savvy organizations can attract consumers from marginalized demography. 

 Employees are attracted to organizations that are not only ISO 30414 (for human resource management) certified, but have a reputation for accommodating and deliberately providing for diversity. Global firms such as IBM can attract the best brains in industry. With a diverse workforce operating in over 170 countries, IBM can beat competition by obtaining market information first hand through formal and informal channels. Individual worker is made to feel and see his or herselve as a major stakeholder and both employees and customers loyalty is ensured and assured.